We have written about how to use Facebook ads in missing person cases: here.
Search campaigns for missing people on social media
How we help searching for a missing person
Essentially, we pay Facebook to show your missing person to the relevant people.
The sooner you raise awareness among the general public that your loved one is missing, the likelier it is to find them again. We help raising this awareness in the most efficient way: by delivering the missing person alert to the phones of people in the area you are searching.
Ads on Social Media
Modern social media such as Facebook allows us to target ads to very specific locations. This helps spreading the word about your missing relative or friend to exactly the right people, who will then know to look out for him/her. It's the modern day equivalent of a missing person poster - delivered straight to everyones' smartphone.
Target the specific location
We can target very specific locations your missing relative is likely to be in - be it parts of a city, whole cities or greater regions. On non-targeted posts you might still reach many people, but they might be less relevant to the search in a specific location.
Optimized to raise awareness
We optimize the missing person ads and posts to not only reach the most people, but also to raise the maximum awareness among them. Social sharing will further extend the reach in relevant circles.
The more we spend, the more people we reach
The more money we can spend on Facebook ads, the more people we can reach and show them your missing loved one's picture. We offer small (199$), medium (499$), big (999$), and custom packages. Most of that money goes toward Facebook ads. Essentially, we are paying Facebook to show the post to the relevant people.
Time is of the essence
The first hours and days are the most important in searching for missing people. That's why we will put up the ads and posts on social media ASAP and will try to reach as many people as possible in that time frame.
Start the process now
Fill out the form below to get in touch and start the social media campaign ASAP. We'll immediately get in contact with you to discuss further steps.
© 2018 missingperson.io. All rights reserved. Email: firstname.lastname@example.org
Now, please select the package that is right for you.
Targeted and optimized Facebook adsNumber of people reached: small
Targeted and optimized Facebook adsNumber of people reached: medium
Targeted and optimized Facebook adsNumber of people reached: highManual organic outreach to localized groups and pages with a specialized post
Individual campaign to fit your needs and budgetCan be a longterm campaign as well
Why is this so expensive?
Social media ads cost a lot of money, but we can also reach many, many people in a short time with them. Most of what you pay goes towards ads on Facebook. We could put less money on the ads, but that would decrease the amount of people we can reach.
The next steps are as follows:
1. Chose the size and budget for your campaign and pay here: Pricing.
2. Then, please send us an email to email@example.com with the following information:
Campaign size: SMALL, MEDIUM, BIG, or INDIVIDUALMissing person's NAME, HEIGHT, AGE and LOOKMissing person's PICTURE(s). Please, ATTACH it/them to the email. Exact description of the LOCATION (addresses or geo-coordinates if possible) the missing person was LAST SEEN in and where he/she is LIKELY/SUSPECTED TO BE (depending on the means of transportation available and probable)Have you contacted the POLICE? If no, please do. If yes, please give us the name and number of the local officer in charge.Has a story been published in any (local) MEDIA about your missing person's case? Please, give us a LINK to it/them. Since WHEN has your relative/friend been missing?
Best you just copy the list above to your email and fill in the information.
We will then prepare the ad/post and start the targeted campaign. We will get back to you with further help once it is published.
We have started missingperson.io, because we have had a missing person case in our family ourselves. Coming from an entrepreneurial online marketing background, we decided to harness the power of social media to our advantage by putting up Facebook ads for the missing person targeting the location he was suspected to be in.
Confused that such a service didn't exist yet, we decided to create it ourselves...
What else can we do in the search for our missing relative/friend?
You should definitely contact the local police and inform them. Further, it's important to try to stay as calm as possible and do what you can in the search of your missing relative. Besides running social media campaigns, here are some links to other helpful measures:
How to Find a Missing Person | WikiHowHow to Report a Missing Person | lifehacker
How much does running the social media campaigns cost?
We offer three standardized packages: a smaller one for $199, a medium one for $499, and a bigger one for $999. We are further open to individual campaigns, such as for bigger or longterm campaigns. For these, you can contact us at firstname.lastname@example.org.
Most of the money goes towards Facebook ads. We take a 10-20% cut for our services.
Can I do the Facebook ads myself?
Sure, it helps if you or a friend, who can help you, have used Facebook ads before, though. We have written about, what's important here: How to Use Facebook Ads in the Search for a Missing Person
Can you promise us to find my missing relative/friend?
Sadly, we can not promise you to find your missing relative/friend. We can promise you to get the word out to as many relevant people as possible, though. It's comforting to know, that you have done all in your power to find them. It really depends on the case, when and where someone is found. 50% of missing person cases are resolved within a week, 80% within a month.
How many people will we reach with missingperson.io's campaign?
It really depends on a multitude of factors, but we can expect to reach 10s or 100s of thousands of people.
Can I get my money back?
As we spend most of your money on Facebook ads, we can't return it to you. If your missing relative/friend is found though, please let us know, and we can terminate the ads and return the leftover money to you.
Terms and Conditions
First, some plain English specific terms and conditions, followed by some general Terms of Service.
A) SPECIFIC TERMS AND CONDITIONS
1. You, the user, allow us, missingperson.io, the service provider, to use any information you provide to us to use in the public social media posts and ads we create in your stead. This includes - among others - in particular: the personal information of the missing person and their picture(s). You will assume all legal responsibility and liability arising from the publication of said information.
2. If we encounter any damages from any claims arising from the posts we create in your stead, you are liable to us for those damages.
3. We are not liable for any claims made on this website.
4. We are not liable for any claims relating to your missing person's case.
B) GENERAL TERMS OF SERVICE
This website is operated by missingperson.io. Throughout the site, the terms “we”, “us” and “our” refer to missingperson.io. missingperson.io offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.
By visiting our site and/ or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.
Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.
Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.
SECTION 1 - ONLINE STORE TERMS
By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).
You must not transmit any worms or viruses or any code of a destructive nature.
A breach or violation of any of the Terms will result in an immediate termination of your Services.
SECTION 2 - GENERAL CONDITIONS
We reserve the right to refuse service to anyone for any reason at any time.
You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.
You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.
The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.
SECTION 3 - ACCURACY, COMPLETENESS AND TIMELINESS OF INFORMATION
We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.
This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.
SECTION 4 - MODIFICATIONS TO THE SERVICE AND PRICES
Prices for our products are subject to change without notice.
We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.
We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.
SECTION 5 - PRODUCTS OR SERVICES (if applicable)
Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy.
We have made every effort to display as accurately as possible the colors and images of our products that appear at the store. We cannot guarantee that your computer monitor's display of any color will be accurate.
We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.
We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.
SECTION 6 - ACCURACY OF BILLING AND ACCOUNT INFORMATION
We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.
You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.
For more detail, please review our Returns Policy.
SECTION 7 - OPTIONAL TOOLS
We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.
You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.
Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).
We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.
SECTION 8 - THIRD-PARTY LINKS
Certain content, products and services available via our Service may include materials from third-parties.
Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.
We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.
SECTION 9 - USER COMMENTS, FEEDBACK AND OTHER SUBMISSIONS
If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, 'comments'), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.
We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.
You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.
SECTION 10 - PERSONAL INFORMATION
SECTION 11 - ERRORS, INACCURACIES AND OMISSIONS
Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).
We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.
SECTION 12 - PROHIBITED USES
In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.
SECTION 13 - DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY
We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.
We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.
You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.
You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided 'as is' and 'as available' for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.
In no case shall missingperson.io, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.
SECTION 14 - INDEMNIFICATION
You agree to indemnify, defend and hold harmless missingperson.io and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.
SECTION 15 - SEVERABILITY
In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.
SECTION 16 - TERMINATION
The obligations and liabilities of the parties incurred prior to the termination date
"It's the missing person flyer for the digital age."
"missingperson.io really helped us spread the word about our son quickly."
"The team helped us get a lot more exposure for my missing father on Facebook then our own posts achieved."
"We are so grateful to have him back."